Business Valuation · Company & Share Valuation · India

Business valuation that holds up when someone pushes back.

A business valuation tells you what your company, your shares, or a stake in it is really worth - for a raise, an ESOP, a sale, a shareholder exit, or a big decision you cannot afford to get wrong. KayOne gives founder-led companies in India an independent number and the reasoning behind it, built by operators who have run real finance functions and sat across the table in real deals. Not a spreadsheet you cannot defend - a valuation that stands up to an investor, an acquirer, an auditor, or a court.

250+
Founders served
4+ Yrs
Average client relationship
3
Valuation approaches, reconciled into one number
The short answer

What is business valuation, and what do our services cover?

Business valuation is the process of estimating what a company, its shares, or a stake in it is worth at a point in time. It combines three lenses - what the business earns (income), what similar businesses sell for (market), and what it owns net of debt (asset) - into a defensible number and a range. Founders need it for a fundraise, an ESOP grant, an acquisition or sale, a shareholder exit or dispute, or simply to make a large decision with a real number instead of a guess.

Our valuation engagements cover the full arc, not just the model: understanding why you need the number and who will scrutinise it, cleaning and normalising your historical financials, building or pressure-testing the forecast, applying the right methods for your stage and sector, reconciling them into a value range, and producing a written report that stands up under challenge.

The purpose changes everything. A number built to anchor a fundraise is argued differently from one built for an ESOP grant, a shareholder exit, or a court dispute. We start from the use case and the audience, then choose the method - not the other way round.

Why founders come to us

What we value, and what it is for

Fundraising valuation

A defensible pre-money number and the story behind it, so you walk into the round with an anchor instead of taking the term sheet's word for it.

ESOP & 409A valuation

Fair value for ESOP grants and, for US-linked plans, a 409A - clean, documented, and ready for your auditor and your team.

M&A - buy or sell side

What a target is really worth before you bid, or what your company should command before you sell - with the assumptions laid bare.

Shareholder exits & disputes

An independent number when a partner joins, leaves, or disagrees - the kind that settles the conversation instead of starting a fight.

Family business & succession

A fair, arms-length value for a generational transition or an internal transfer, so the handover is built on a real number.

Strategic decisions

Before a large, irreversible bet, a valuation that tells you what the business is worth today and what the decision does to it.

How it is calculated

The three valuation approaches, and when each is used

Most credible valuations triangulate all three and reconcile them into a range. The right weighting depends on your stage, profitability, and industry.

Income approach (DCF)Market approach (multiples)Asset approach
What it measuresPresent value of future cash flowsValue from comparable companies & dealsNet assets, at fair value
Best forProfitable, predictable businessesStartups, sectors with clear comparablesAsset-heavy or holding companies
Key inputsForecast, discount rate, terminal valueRevenue / EBITDA multiples, ARRBalance sheet, asset revaluation
StrengthGrounded in the company's own economicsReflects what the market actually paysSimple, hard to argue with on assets
Watch-outOnly as good as the assumptionsComparables are rarely a perfect matchIgnores earning power & goodwill

Dig deeper into the mechanics in our guide to the methods of valuation of shares, or see how early-stage companies are valued in how startups are valued.

How we work

Our business valuation process

  1. Understand the purpose

    Why you need the number, who will scrutinise it, and the standard of value it has to meet - the whole engagement flows from this.

  2. Normalise the financials

    Clean historicals, adjust for one-offs and owner items, and get to the true earning power the valuation should rest on.

  3. Build and pressure-test the forecast

    A forecast we can defend, stress-tested against your market reality rather than a straight line up and to the right.

  4. Apply and reconcile the methods

    DCF, market multiples, and asset-based as relevant - then reconciled into a value and a range, with the weighting explained.

  5. Deliver a report that holds

    A written valuation with the reasoning laid out, built to stand up to an investor, an acquirer, an auditor, or a court.

Working with KayOne

An operator's valuation, not a template

We have sat across the table

Our valuations are built by people who have run finance functions and been in real raises and deals - so the number survives contact with a counterparty.

The reasoning, not just the result

Anyone can output a multiple. We give you the assumptions, the range, and the defence - because that is what protects you when someone pushes back.

Independent and unconflicted

We are not selling you the deal the valuation supports. The number is the number, whether it helps the story or complicates it.

Who we work with

Sectors we value with confidence

Different businesses, different value drivers. We have run the numbers across the sectors that define founder-led India.

Technology & SaaS

ARR and recurring-revenue multiples, retention and cohort quality, runway and forward potential - valued the way investors actually price software.

Consumer & D2C

Unit economics, contribution margin, channel mix, and brand value - separating profitable growth from growth that only looks good on top line.

Manufacturing & Industrial

Asset base, capacity, working-capital cycles, and earnings power - reconciling asset value with what the business actually earns.

Services & Professional firms

People-dependent earnings, client concentration, and normalised owner compensation - the adjustments that make or break a services valuation.

Proof

Founders who trusted us with the number

Senior finance judgment, embedded in founder-led companies across India and beyond.

★★★★★

KayOne brings a true partnership approach to our organization, and the founders consider them as a part of the leadership team. We have totally entrusted our finance - not just accounting - woes to them.

Subramanian Viswanathan, Co-Founder & CEO, Disprz
Subramanian Viswanathan
Co-Founder & CEO, Disprz
$35M+raised across Series A, B and C
Frequently asked

Business valuation: common questions

What is business valuation?
Business valuation is the process of estimating what a company, its shares, or a stake in it is worth at a point in time. It combines three lenses - what the business earns (income), what similar businesses sell for (market), and what it owns net of debt (asset) - into a defensible number and a range. Founders need it for a fundraise, an ESOP grant, a sale or acquisition, a shareholder exit or dispute, or simply to make a big decision with a real number instead of a guess.
A proper valuation engagement covers more than a spreadsheet. It includes understanding why you need the number and who will scrutinise it, cleaning and normalising your historical financials, building or pressure-testing the forecast, applying the right methods for your stage and sector (DCF, market multiples, asset-based, or a blend), reconciling them into a value range, and producing a written report that stands up to an investor, an acquirer, an auditor, or a court. KayOne delivers the number and the reasoning behind it, so it holds when someone pushes back.
There is no single formula. Most credible valuations triangulate three approaches: the income approach (a discounted cash flow of what the business will earn), the market approach (revenue or EBITDA multiples from comparable companies and transactions), and the asset approach (net assets, used for asset-heavy or holding companies). The right weighting depends on your stage, profitability, and industry. An early-stage startup leans on market comparables and forward potential; a profitable, established company leans on DCF and earnings multiples.
Pre-profit startups are valued on forward potential and comparables rather than current earnings. Common methods include revenue or ARR multiples from comparable funded companies, recent-transaction benchmarks in the same sector and stage, the scorecard and Berkus methods for very early rounds, and a forward DCF once revenue is predictable. The number is negotiated against the round, so understanding the range - and the story behind it - matters as much as the method.
The common triggers are a fundraise or bank facility, issuing ESOPs or a 409A for a US-linked plan, buying or selling a business, admitting or exiting a shareholder, a family or succession transition, and litigation or a dispute. Beyond those events, a valuation is worth doing whenever you are about to make a large, hard-to-reverse decision and want the real number, not an instinct, driving it.
A calculator gives you a rough multiple in seconds, which is fine for orientation. It cannot normalise your financials, pick the right method for your situation, defend the assumptions, or produce a report an investor, auditor, or court will accept. When the number carries real money or real scrutiny - a raise, a sale, a dispute - the reasoning behind it is what protects you, and that is what a specialist provides.
There is no standard price, and any firm quoting one before seeing your business is guessing. The fee is set by the scope: how many entities and subsidiaries are in scope, how clean the financials are and how much normalising they need, which methods the purpose demands, whether the valuation has to satisfy a statute - a registered valuer report under section 247 of the Companies Act, or a merchant banker certificate for a foreign investor - and how much scrutiny the number will face afterwards. A valuation for an internal decision is a different piece of work from one that has to survive an investor, an auditor, or the other side of a dispute. Tell us what the number is for and what is riding on it, and you will get a scope and a fee before any work starts.
Go deeper

Valuation guides for founders

See if we're a fit

Get a number you can defend.

A short, structured exchange. Tell us why you need the valuation and what is riding on it. We will give you a straight answer on whether KayOne is the right fit - and if we are not, we will tell you that too.

See If We're a Fit

Free · Straight answer · No pitch