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EBITDA: Meaning, Formula and How to Calculate It

Kishore Dasaka
Kishore DasakaCo-Founder & Director, KayOne Consulting
3 Aug 2026
EBITDA: Meaning, Formula and How to Calculate It

The short answer

EBITDA means earnings before interest, tax, depreciation and amortisation. It measures what a business earns from core operations before financing, tax and accounting choices. Calculate it as net profit plus interest, tax, depreciation and amortisation, or as revenue minus cost of goods sold and operating expenses excluding depreciation.

EBITDA stands for earnings before interest, tax, depreciation and amortisation. It is a measure of what a business earns from its core operations, before the effects of how it is financed, where it is taxed, and how it accounts for its assets. Strip those three things away and you are left with a number that lets you compare two businesses on operating performance alone.

That is also why it is the most abused metric in finance. Every one of the things it removes is a real cost that someone eventually pays. This guide covers the formulas, a worked Indian example, what a good EBITDA margin looks like by sector, and the specific ways the number gets manipulated, because the last part is what a buyer will test. It sits under the reporting discipline our fractional CFO engagements start with.

The two EBITDA formulas

There are two routes to the same number, and which one you use depends on where you start.

Top-down: EBITDA = Revenue minus cost of goods sold minus operating expenses (excluding depreciation and amortisation)

Bottom-up: EBITDA = Net profit + interest + tax + depreciation + amortisation

The bottom-up version is the one to use when you are reading someone else’s accounts, because net profit, interest, tax and depreciation are all disclosed. The top-down version is the one to use inside your own business, because it shows you which line to act on. If the two do not reconcile, something is misclassified, and finding out what is usually worth the hour it takes.

Metric Excludes Best used for
Gross profit All operating costs Product and unit economics
EBITDA Interest, tax, depreciation, amortisation Comparing operating performance across companies
EBIT Interest and tax only Operating performance after asset consumption
Net profit Nothing What is actually left for shareholders
Free cash flow Nothing, and subtracts capex Cash the business genuinely generates

How to calculate EBITDA: a worked example

Take a manufacturing business doing ₹40 crore of revenue.

Line Amount % of revenue
Revenue ₹40,00,00,000 100.0%
Cost of goods sold ₹27,20,00,000 68.0%
Gross profit ₹12,80,00,000 32.0%
Employee cost ₹5,20,00,000 13.0%
Selling and distribution ₹2,00,00,000 5.0%
Other operating expenses ₹1,60,00,000 4.0%
EBITDA ₹4,00,00,000 10.0%
Depreciation and amortisation ₹1,40,00,000 3.5%
EBIT ₹2,60,00,000 6.5%
Interest ₹90,00,000 2.25%
Profit before tax ₹1,70,00,000 4.25%
Tax ₹43,00,000 1.08%
Net profit ₹1,27,00,000 3.17%

Check the bottom-up formula against it: ₹1.27 crore net profit, plus ₹43 lakh tax, plus ₹90 lakh interest, plus ₹1.4 crore depreciation and amortisation, gives ₹4 crore. The two routes agree.

Now read the gap. EBITDA is ₹4 crore and net profit is ₹1.27 crore. Nearly ₹2.75 crore disappears into depreciation, interest and tax. For a capital-intensive, leveraged business that gap is permanent and structural, not an accounting artefact. Anyone quoting the ₹4 crore as “what the business makes” is describing a company that does not exist.

EBITDA margin, and what counts as good

EBITDA margin = (EBITDA divided by revenue) x 100

There is no universal good number, only sector norms. Broad Indian ranges for a business at scale:

Sector Typical EBITDA margin
SaaS and software (at scale) 20% to 35%, often negative while growing
Professional and IT services 15% to 25%
Manufacturing 8% to 18%
D2C and consumer brands 5% to 15%
Distribution and trading 2% to 6%
Infrastructure and capital-heavy 20% to 40%, but with heavy depreciation below it

Note the last row carefully. A high EBITDA margin in a capital-heavy business is not a sign of a better business than a distributor at 5 percent; it reflects that a large part of its cost base sits below the EBITDA line as depreciation. Comparing EBITDA margins across sectors with different capital intensity is one of the most common analytical mistakes founders make. Compare within a sector, and against your own trailing twelve months, which is what a properly built monthly MIS pack gives you.

Why buyers and lenders use EBITDA

The measure persists despite its flaws because it solves a real problem: comparability.

  • It removes capital structure. Two identical businesses, one debt-funded and one equity-funded, report very different net profits. Their EBITDA is the same, so an acquirer can compare the underlying operations before deciding how to finance the deal.
  • It removes tax jurisdiction and accounting policy. Depreciation rates and tax positions differ across companies and countries. EBITDA neutralises them.
  • It is the basis of valuation multiples. Most private company transactions in India are priced as a multiple of EBITDA. A change of one turn on ₹4 crore of it is ₹4 crore of enterprise value, which is why earnings quality gets scrutinised so hard. See enterprise value vs equity value for how that converts into what shareholders actually receive.
  • It anchors debt covenants. Lenders size facilities on multiples of it and monitor net debt cover. Breaching that ratio can trigger a default independent of whether the business is paying its bills.

What EBITDA hides, and how it gets manipulated

Charlie Munger famously refused to take the measure seriously, arguing that anyone quoting it should mentally substitute a far blunter phrase, on the grounds that depreciation is a real cost being wished away. He was overstating it to make a point that is essentially correct.

  • Depreciation is a real cost, deferred. A logistics business with a fleet must replace that fleet. Excluding depreciation does not make the trucks last longer. For any asset-heavy business, the measure systematically overstates economic earnings.
  • Interest is a real cost, and it is contractual. A leveraged business has to service its debt out of the same cash EBITDA describes.
  • It ignores working capital entirely. A business can grow EBITDA while consuming cash, if receivables and inventory grow faster than profit. This is the single most common way a profitable Indian SME runs out of money. See working capital management.
  • It ignores capex too. Two businesses with identical EBITDA can have wildly different cash generation if one spends 2 percent of revenue on capex and the other spends 12 percent. Free cash flow is the honest counterpart, and capex vs revenue expenditure explains why capitalising a cost removes it from EBITDA altogether.
  • Adjusted EBITDA is where the real games happen. “Adjusted” or “normalised” EBITDA adds back items management deems one-off. Some of those adjustments are legitimate; many are recurring costs relabelled. Every add-back should be challenged individually.

This is exactly what quality of earnings analysis exists to test, and it is a standard workstream in financial due diligence. In practice a buyer will rebuild your EBITDA from the general ledger and reject the add-backs they disagree with, and each rejected add-back costs you the multiple. A founder who has been disciplined about what goes into adjusted EBITDA all along negotiates from a much stronger position than one who assembled a flattering number for the deal.

The cash conversion test

The single most useful diagnostic a founder can run takes about two minutes. Take operating cash flow from the cash flow statement and divide it by the operating earnings figure for the same period.

Cash conversion = Operating cash flow divided by EBITDA

A business converting above roughly 80 percent is turning its reported operating performance into money. Between 60 and 80 percent is common in a growing company, because expansion absorbs working capital. Persistently below 60 percent means the earnings are not becoming cash, and the difference is sitting in receivables, inventory or both.

The reason this matters more than any margin benchmark is that it cannot be argued with. Margins depend on classification choices, add-backs and accounting policy. The bank balance does not. A founder who can show three years of consistent, high conversion has demonstrated something about the quality of the business that no adjusted figure can claim on its own, and a founder whose conversion has been drifting downward for six quarters has a working capital problem that will surface in diligence whether or not they raise it first.

Where conversion is weak, the fix is almost never in the profit and loss account. It is in collections discipline, payment terms and inventory, which is the subject of accounts payable vs accounts receivable and of the wider cash conversion cycle.

Common add-backs, and whether they survive scrutiny

Add-back Usually accepted? Why
One-off legal settlement Yes Genuinely non-recurring, if it is
Owner salary above market Yes Normalised to a market rate for the role
Personal expenses run through the company Yes, with evidence Not a cost of the business
One-off consultancy or transaction fees Usually If clearly deal-related
“Restructuring costs” in three consecutive years No Recurring by definition
Marketing spend deemed “investment” No An operating cost of acquiring customers
Share-based payments Rarely Real compensation, and dilutive
Rent at a below-market related-party rate No, adjusted the other way Buyer will normalise upward

How to use EBITDA well

  • Never read it alone. Put it, net profit and operating cash flow on the same page. If the headline is rising and operating cash flow is not, the difference is working capital and it is the more urgent problem.
  • Track the EBITDA-to-cash conversion rate (operating cash flow divided by EBITDA). Consistently below about 70 percent means the earnings are not turning into money.
  • Keep an add-back register from day one, with the evidence attached. Reconstructing it under deal pressure is where credibility gets lost.
  • For capital-heavy businesses, lead with EBIT or free cash flow instead. EBITDA flatters you in a way sophisticated buyers will discount anyway.
  • Watch your net debt cover if you carry debt. It is the covenant most likely to bind first.

Reference definitions are maintained by Corporate Finance Institute and Investopedia. For how the metric sits alongside the other profit lines, see gross profit vs net profit and EBIT vs EBITDA.

The bottom line on EBITDA

EBITDA is the right tool for comparing operating performance between businesses and the wrong tool for deciding what a business earns. Use it to benchmark, to price a deal and to size debt. Do not use it to reassure yourself that a capital-intensive, leveraged company is more profitable than it is. The gap between EBITDA and cash in the bank is where most of the interesting questions about a business actually live.

Want your EBITDA calculated the way an acquirer or a lender would calculate it, with the add-backs documented before anyone asks? KayOne Consulting builds that discipline into monthly reporting as part of ongoing fractional CFO support. See if we’re a fit

EBITDA compared with the other profit measures

MeasureWhat it excludesBest used for
Gross profitAll operating costsProduct and unit economics
EBITDAInterest, tax, depreciation, amortisationComparing operating performance across companies
EBITInterest and tax onlyOperating performance after asset consumption
Net profitNothingWhat is left for shareholders
Free cash flowNothing, and subtracts capexCash the business genuinely generates

Frequently asked questions

What is EBITDA in simple terms?
Earnings before interest, tax, depreciation and amortisation. It is what a business earns from its core operations before you account for how it is financed, where it is taxed, and how it writes down its assets. Removing those three things lets you compare two companies on operating performance alone.
How do you calculate EBITDA?
Two ways to the same number. Bottom-up: net profit plus interest plus tax plus depreciation plus amortisation, which is easiest when reading published accounts. Top-down: revenue minus cost of goods sold minus operating expenses excluding depreciation and amortisation, which is more useful inside your own business because it shows which line to act on.
What is a good EBITDA margin?
It depends entirely on the sector. Broad Indian ranges at scale are 20 to 35 percent for SaaS, 15 to 25 percent for professional services, 8 to 18 percent for manufacturing, 5 to 15 percent for D2C, and 2 to 6 percent for distribution. Never compare EBITDA margins across sectors with different capital intensity.
What is the difference between EBITDA and net profit?
Net profit is what remains after every cost including interest, tax, depreciation and amortisation. EBITDA excludes all four. In a capital-intensive, leveraged business the gap is large and permanent: a company with Rs 4 crore of EBITDA can easily have Rs 1.27 crore of net profit once depreciation, interest and tax are taken.
Why is EBITDA criticised?
Because every item it removes is a real cost. Depreciation reflects assets that must eventually be replaced, and interest is contractual. EBITDA also ignores working capital and capex entirely, so a business can grow EBITDA while consuming cash. It is a comparability tool, not a measure of what a business actually earns.
What is adjusted EBITDA?
EBITDA with items management considers one-off added back. Some adjustments are legitimate, such as an above-market owner salary or genuine one-time legal costs. Many are recurring costs relabelled, and a buyer will reject those in due diligence. Keep an add-back register with evidence from the start rather than assembling one under deal pressure.

Kishore Dasaka

Kishore Dasaka

Co-Founder & Director

Kishore Dasaka is Co-Founder and Director of KayOne Consulting. An entrepreneur and fractional CFO with 18+ years of experience, he has worked with 250+ founders to build strong financial systems and lead growth - spanning finance strategy, fundraising, M&A, and cross-border advisory. He embeds senior finance leadership directly into founder-led companies.

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